Who We Are: Welcome to The 90th Minute

Welcome to our first edition. We look forward to an exciting journey ahead with you.

At Horology Masters we believe elite athletes and the sports community deserve real guidance in navigating the watch world. With our roots in Vintage Masters, we combine a genuine appreciation for independent, vintage and modern timepieces with insider knowledge about what makes a watch valuable.

In each monthly issue of The 90th Minute we share insights, market information, rare and beautiful watches, and tips to help you build a meaningful collection. Separately, we run a drop of newly selected available watches at the end of each month.

More than a newsletter and a release, we are a team dedicated to connecting you with the watches that resonate with you. Join us as we explore the world of horology together.

New issue every 15th of the month. Watch drop every 30th of the month.